Planograms come in various forms, so there is more than one method for reading them. Ideally, these planograms should be based on predefined templates for a more consistent experience for both shoppers and staff. This is why retailers should have a separate planogram for each store. To ensure an optimal shopper experience, reduce waste, and manage inventory effectively, it is essential that planograms correspond with the physical space and layout of each store. For example, supply chain disruptions are a common barrier to planogram compliance. This lack of compliance might occur when people don’t know how to read a planogram, but external factors may also be to blame. However, it often happens that planograms don’t match up with the desired in-store experience.
Planograms must be adapted to each retail store location and the unique needs of their customers. This is great for bringing the planogram to life and garnering a better understanding of the customer experience.Ī carefully designed planogram shows the optimal location of every SKU. Although planograms are usually images, more sophisticated solutions use videos and other formats to create a complete, 360-degree virtual walkthrough of the store. These solutions play an important role in sales and inventory management. These days, most planograms are digitised and drawn up using specialised planogramming software. Learning how to read a planogram is important for ensuring it aligns with the actual state of your store shelves, as well as finding opportunities for improvement. Retail sales teams create planograms to provide better shopping experiences, while also giving staff a roadmap that tells them where each item belongs.
Here's how to read a planogram in both image and video formats.Ī planogram is a visual representation of a retail store that shows where products are placed on the shelves. Planograms are essential for retail strategy execution. In this product placement, different brand products take place on different shelves.A guide to understanding retail planograms
This product placement requires you to place each item side-by-side, so customers can view them. In this placement method, store planners will align similar products in the best locations without considering the brand value or profit margins. In this placement, bigger brands get more visibility at stores. This type of planogram is common in small retailers. In this placement, a retailer will give better positions to products that offer him the highest profits. The retailer has different profit margins on the product they sell at their stores.
This is when you use a planogram tool to place the best-selling products in the best locations around the store. There are different types of planograms, each varying in placement and purpose.
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